I enjoyed this workshop because the presenter had practical advice:
Before choosing a potential partner:
- know data that supports your need
- know what families and staff need
- know what the partner needs - figure out if your goals align with theirs
- read about past recipients - what organizations did they partner up with; good way to get ideas; look at what they've done; what they'll support
Before approaching a funder:
- be aware of your agency's image in the community
- be aware of competing factors
- identify what makes your organization unique - if you have a good image/reputation - use it!
Plan your approach:
- will it be informal or formal
Opportunities to communicate:
- business functions; conferences; memberships to professional organizations; colleague connections; networking
Be on their radar! In a POSITIVE way
- send them newsletters or emails with a link to article or something that they would find useful
Prepare for the opportunity:
- plan your "elevator" speech - 2 minute pitch with impact - highlight what makes you unique
- make abstract concepts like "family literacy" "school readiness" more concrete - create a visual picture
- create an impact with your words - test it out on friends who are not in your field and see if they understand what you're trying to convey
- Look at your mission statement
What makes an effective "elevator" speech:
- Start with an attention grabber (can be a personal connection)
- Use data in presentation
- Make mention of the services provided and where possible connect with outcome
- identify the target population you serve
- be sure to mention your parent organization
- Have your ask/request ready and be prepared to be successful - have your request ready
Be ready for follow up - have business card or ask them for theirs, offer to give them something
What to do after partnership:
follow up responsibly; send your business partner thank you notes from staff, parents, board of directors or community partners
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